Do you come up with unique avatar names?

So Star Wars: The Old Republic is doing a name purge. What's a name purge? Well, it's when an MMO company goes through its database and frees up character names that were claimed by players who haven't been active in some time. This in turn allows the names to be used by both newer players and/or veteran players rolling alts.

While the practice makes sense, it also begs the question of why duplicate names are so prevalent in the first place. We're all unique snowflakes, after all, so how hard can it be to come up with a unique snowflake of an avatar name?

How about it, Massively readers? Do you take the time to come up with a creative or unique avatar name, or do you roll with Darth Legolas in each new MMO?

TH