Does progression matter to you?

For some players, the game is all about the endgame. The reason to play the game is to wind up at the highest tier of content and get the highest tier of gear, and if you are not doing that, then you are fundamentally not playing correctly. That doesn't mean these players do nothing else; it just means that they're going to base their guild choice in Star Wars: The Old Republic on progress concerns before social ones.

But then there's the other camp that doesn't care about all of that. Sure, progression is nice to a point, but these are players who derive more enjoyment from the social side of things. They have no interest in joining a guild focused solely upon the endgame; they want to be in a guild for roleplaying or social contacts or whatever. Progress is nice but secondary. So which camp do you veer toward? Does progression matter to you, or are you quite happy finding other ways to play the game?

TH